There are rarely situations like this: a rather unknown Czech company hires a British actor for the launch video of a product with significant international ambitions. And the company has scored five of the top ten most sought-after Czech clients before the media even discovered the service. This is the story of ROIHunter.com – a project developed by a Czech …
Meet Gingernet CEO, the founder of a full service digital agency and Program Director of the largest regional media festival. Nikola introduces the projects that rushed the digital revolution in Eastern European region and shows his passion while talking about social media.
Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.